Video is the future of content marketing
Video marketing is currently taking the digital world by storm. Online videos are becoming the largest and most effective tool for displaying information and entertaining content. According to Cisco, by 2017 video will make up for 69% of all consumer internet traffic. Videos have the ability to convey a vast amount of information in a quick and friendly manner and provide a 74% increase in visitors’ understanding of your business.
1 in 3 Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone.
Video builds trust
Having a video helps puts a face and personality behind your brand and creates that personal connection with your audience. Your visitors are 64% more likely to buy a product after watching a video. Video marketing campaigns can captivate and influence your audience by using emotions to connect their heart and put trust in your brand. The average time users spend on a text only website is only 57 seconds, compared to 6 minutes on a website with video.
Search engines love video
Videos rank highly for SEO. YouTube is now the No. 2 search engine and you’re 53 times more likely show up on page 1 of Google if you have a video embedded in your site.